Our first major ad campaign had to be something that absolutely left the competition in the dust. There is so much creative talent out there, and so many ads, that we really needed to make our logo and our name unforgettable. It also had to communicate all our various abilities and offerings in a visually consistent way, and to portray our client as the hero with a supporting cast.
By using the Capital L of our logo as a tangible, real object in very different situations, we achieved all of our goals. By having a single, larger-scale character representing the client, and a number of tiny supporting crew (the Limitless Human Resources) we created a fun perpective on our offerings which exemplified our name.
loading...